Who is Veracita as a company
The story of Veracita began when colleagues from a leading marketing research firm decided to make their own mark in the industry.
At Veracita, we are passionate about helping clients grow their business, fueled by the desire to serve as their key partner in building exceptional brands, products and services.
We proudly offer our combined experience in research and insights, domain expertise and knowledge in conscientious operations to provide exceptional value to our clients.
Veracita name meaning
We believe in serving our clients with the best of our abilities and expertise, under the highest standards of quality and abiding by ethical research practices.
“Veracita” is the earnest pursuit and establishment of truth, our very brand also serves as our moral compass, ensuring integrity and conscientiousness in all aspects of our business.
Veracita’s Logo and 3 Pillars –Truth, Expertise and Passion
The Logo’s structure is comprised of 3 diagonal bars, representing the three key values the company holds dear, particularly, the pursuit of truth using expertise and passion.
The colors represent the nature of our clients’ industry, which deals with a spectrum of ever changing and diverse needs, wants, customers and aspiration. This inspires the company to get to the “Heart of the Matter” and illuminate the path for our client’s growth.
Founder / Research Director
Mina is a seasoned marketing research practitioner with more than 2 decades of experience specializing in quantitative research, particularly project management, data analysis, consumer insights and advanced analytics. She is an expert in managing different types of studies for both local and multi-country clients across a wide range of products and services.
Founder / Operations Director
Cora is a recognized field professional with more than 30 years experience in project management, quality control, coding and process standardization. She has led qualitative studies from the Operations Team in her previous employer, where she planned and strengthened the recruitment methodology for qualitative project requirements.
Data Processing Director
Mavic has been in the marketing research industry for nearly 30 years with experience in data processing, project management and people management. She has been the Country Lead for the Philippine account in her former company, responsible for delivering high quality and on time outputs.